The national and international image of Detto Pietro firm comes from an history which begin one hundred years old with the introduction
by the establisher Detto Sante of a great innovation in the cycling world: the shoes for racing bikes.
The Detto Pietro was founded in the far 1895, as a firm of innovation in a phase of big technical and cultural changes, from the cinema of the Lumière's brothers, to the first pneumatics Michelin, to the first biennial of Venice.
The shop placed in the heart of Milan showed the little shoes which in all over the World are become the standard for cycle racing.
And "the Detto" have been used by the most famous Champions: from Girardengo to Binda, from Coppi to Poblet, from Terruzzi to severals others athletes.
In the seventies and more precisly in the eighties, the reply capacity of Detto Pietro to the sudden changes of the market and his exigencies
lead the firm to specialize in the offer of racing bikes, and become a reference of quality and image in this market segment.
Quality, image, professionality, resposiveless to the changes have been the keysuccess factory of Detto Pietro in its first one hundred
year of life, as well as they will be its strengths facing the new challenges of the years 2000